Sometimes eating healthy is nice, while other times artificial flavor is what is wanted in cereal, and General Mills understands that now. Just 18 months after the cereal maker removed the artificial flavors and colors from Trix cereal, it has decided to bring both back.
Classic Trix – the rainbow, bright version from back when you were young, will return to the shelve next month, announced General Mills on Thursday.
The newer version of Trix or its all-natural version will be available as well to those consumers who do not want factory made dyes in their diet.
The new Trix receives a muted coloring from the vegetable and fruit juices and its spice extracts, such as annatto and turmeric. Annatto comes from the achiote tree.
In 2015, General Mills made an announcement that it would be removing all artificial colors and flavors from all cereals it makes.
At that time, the president of the cereal division at General Mills Jim Murphy said the company was listening to what the consumer wanted and the artificial ingredients are not what they want in their cereal.
The Trix changes took place starting in January of 2016. But Trix fans of its earlier recipe, believe General Mills misheard them.
A spokesperson for General Mills said Thursday that Trix fans have called the company, emailed and reached out social media asking for use to consider bringing the original formula back for the Trix cereal due to the vibrant colors it has.
Because of that Classic Trix is being launched so we can fill the consumer requests, added the spokesperson for the cereal maker.
The spokesperson added that the company does not have plans to change the ingredients in other cereals. Artificial coloring and flavoring was removed from Cocoa Puffs, Reese’s Puffs, Chocolate Cheerios, Fruity Cheerios, Frosted Cheerios, and Golden Grahams since the announcement back in 2015.
This move back to artificial flavors and colors for General Mills comes during a tough period for cereal makers. The company posted lower earnings than what was expected this past Wednesday with sales overall down by 4%. It was the ninth straight quarter revenue has fallen in comparison to the same period from the previous year.
The biggest reason is Americans are not eating the same amount of cereal at breakfast. Cereal sales for General Mills in the U.S. dropped by 7% from the same period one year ago, it announced Wednesday.